I Honestly Have No Idea What I’m Doing

It’s hard to believe that we’re almost in August. Where has 2020 gone? This year has shaken up many things including how I feel about blogging. I’ll dive in, but I’ve felt like I have no idea how to use this space which has been tough.

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I Honestly Have No Idea What I’m Doing | Selling Feels Weird

So often style blogging is like being a salesperson in that bloggers often make a commission when readers buy through their links.  There’s nothing wrong about vouching for products you love or sharing outfits (I do all the time!), but I’ve felt weird about pushing sales at a time when I know a lot of us are being conservative about our spending. (And in some cases in entirely different financial situations than they may have been in at the beginning of this year.)

RELATED: Why I’m Tired of Bloggers: On Being Unethical

Finding the right balance between being helpful and monetizing e v e r y t h i n g has always been something I’ve struggled with as a blogger but this year it’s been a little more apparent for me.  That’s not a slight to any bloggers that are still covering sales; I’ve seen many doing so in very intentional ways, but for me right now sharing try ons feels weird.

While selling feels weird, sharing outfits can too.  I’ve spent most of the past five months in Nike shorts and large t-shirts at home.  Going into the second half of the year, I’m feeling like the rest of the year may be pretty similar.  I definitely want to get better about getting dressed at home and sharing what I’m wearing in real time on Instagram Stories, but sometimes it does feel like one very long capsule wardrobe since I’m not doing much shopping.  {Again, not a bad thing but a bit weird as a style blogger.}

I Honestly Have No Idea What I’m Doing | Social Justice + Outside Interests

This year has also given bloggers and influencers more opportunities to publicly speak up about social justice issues and interests and concerns they have beyond their niche.  While I’ve talked about some of these topics in the past, the past few months have really shown me that my audience is open to things deeper than what I’m wearing or the lipstick I’m loving.  I’ve felt both energized and overwhelmed by that realization and am still trying to figure out what the right balance even looks like.

At the beginning of the year, I wrote about how I wanted this to be a year of “less,” knowing that I had some life changes coming that would require it.  {More on this soon!}  But I had no idea when I wrote that out in January that 2020 would quite literally require all of us to slow down, amend plans, and figure out a new normal.

TLDR; this year has been a lot of me having no idea what I’m doing and I suspect that some of you may be in the same boat.  While I hesitate to say I’m planning on rebranding, I do know that my content will be different in the coming months.

I Honestly Have No Idea What I’m Doing | What I’m Wearing

Onto the easy part of this post: what I’m wearing.  I snagged this royal blue set from JustFab at the beginning of June thinking it would be a cute option for 4th of July and all things UK if we ended up having college sports this fall.  Obviously for that reason I had to pair it with some leopard!  I’ve been wearing my leopard mask {similar here} more than any of my others because of my deep love of animal print. While my shoe collection has been mostly abandoned, I did break out these leopard block heels to get matchy matchy.

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